At the beginning of Stephen King's career, the general view among publishers was that an author was limited to one book per year, since publishing more would be unacceptable to the public. King therefore wanted to write under another name, in order to increase his publication without over-saturating the market for the King "brand". He convinced his publisher, Signet Books, to print these novels under a pseudonym.
King provided biographical details for Bachman, initially in the "about the author" blurbs in the early novels. Known "facts" about Bachman were that he was born in New York, served a four-year stint in the Coast Guard, which he then followed with ten years in the merchant marine. Bachman finally settled down in rural central New Hampshire, where he ran a medium-sized dairy farm, writing at night. His fifth novel was dedicated to his wife, Claudia Inez Bachman, who also received credit for the bogus author photo on the book jacket. Other "facts" about the author were revealed in publicity dispatches from Bachman's publishers: the Bachmans had one child, a boy, who died in an unfortunate, Stephen King-ish type accident at the age of six, when he fell through a well and drowned. In 1982, a brain tumour was discovered near the base of Bachman's brain; tricky surgery removed it. After Bachman's true identity was revealed, later publicity dispatches (and about the author blurbs) revealed that Bachman died suddenly in late 1985 of "cancer of the pseudonym, a rare form of schizonomia".